App Store Optimization

Most crucial piece of your app marketing

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Key Goals of App Store Optimization

Content Optimization

Optimize your app content description with the right set of most relevant and high traffic keywords to make them search engine friendly

Reviews and Rating

Analyze your reviews and leverage them to bolster your Play Store search rankings. With better app ratings and reviews, your app rankings goes higher compared to other similar apps on the app store.

Targeting Keywords

Indentify the most relevant and high traffic keywords for your app. Avoid using difficult keywords and use the right mix. Avoid spammy, repetitive use of keywords in the app description

Increase Downloads

App Store Optimization is the most economical and long-term way to promote your android app and get high retention installs

Content Optimization

On-Page (Content) Optimization is a key factor in App Store Optimization success. To effectively market and promote your app, it is important to select the right set of relevant and high traffic keywords to describe your app. These keywords affect your search engine rankings and visibility. ASO-Service is a team of qualified Experts who have helped hundreds of app with their app promotion and marketing strategy. We have a vast experience working in the ASO domain to help you effectively promote and market your apps. Work with us to make your app grow!

Managing this correctly can help increase your app downloads.

Doing this incorrectly can cause your app to be buried

Top Key Performance Indicators for Content Optimization:

ASO factors

Key ASO Factors

App Store Optimization is the best user acquisition channel! Focusing on search ranking within the App Store can help you gain QUALITY users COST EFFECTIVELY. ASO Service has exclusive data and algorithms from 1000's of campaigns to help your App Store Optimization. Key ASO Factors that ASO Service team focuses on:

aso-icon-title

App Title

Tell users about your app.

Your App Title tells the user in a few seconds what you app does. This is the most important piece of ASO; if a user can't tell what your app does by reading your title, they will move on. You are given 30 characters for your app's title. Use the space provided to clearly describe to the user what it does. Avoid creating spammy titles and ensure it conveys the meaning and contains the right mix of Keywords.
aso-icon-keywords

Short Description

Briefly describe what your app does?

You are allowed 80 characters to quickly descrive what your app does. To make it ASO and search engine friendly, use the right mix of keywords and also convey the main idea behind the app. Most users do not read through the long description and make a decision of whether to download the app or not by looking at the short description. Keep it crisp and convey the meaning as effectively as you can. We extensively use keyword planners to find high traffic and relevant keywords for your app so it does better.
Android App Rating

App Reviews & Ratings

What are users saying about your app?

Reviews and Ratings are critical to App Store Optimization. If your app has correct on-page optimization, we estimate that 30% or more of your search ranking is based on this factor alone. ASO Service will analyze your reviews and leverage them to bolster your Play Store search rankings. App ratings and reviews not only play a critical role in getting ranked higher on play store but also determines the audience decision to download the app.
App Description

Long Description

Describe everything about your app.

Getting a user to view your description is like getting a user to visit your website. At this point users are curious and are considering if they should download your app. This is a key optimization factor. You will need to use this area to sell your app on all its great features and set the correct expectations for what the user is downloading. Short-selling yourself is bad, but overselling yourself will cause users to be unhappy which might turn to bad reviews. Use your app description to clearly describe what your app does.
aso logo

App Logo

Make a first impression.

You will have about 3-5 seconds to capture a users interest as they glance through the list of apps that they are searching for. Make sure you effectively and creatively express what your app does via your app icon. This is very important and should have lots of thought behind it.
App Screenshot Design

App Screenshots

Show off your best features.

You will need to use screenshots that clearly display your app functionality while highlighting all the best parts of your app. Make sure to use up all space for screen shots with different images. Add some quick text to call what is being displayed if needed. Remember, people judge a book by its cover and a store by what is being displayed in the windows.
App Publisher Name

App Publisher Name

Who's making your app?

Users can search by App Publisher name via the Play Store. You can use this to include keywords tied to the type of Apps you are creating. Something you might consider is publishing under several trade names of your company that fits the different types of apps you are developing. For example: "Google Puzzle Games" or "Google Financial Reports."
app category

App Category

Where does your app fit in?

Picking both right category for your app is a huge decision and critical to the success of your app. The right category will get you in front of qualified customers - while the wrong category will result in lackluster for your app.

There are so many factors to consider when optimizing for App Store/Play Store search.
You could spend all of your time trying to optimize every month – but missing one factor could cost your app. Leave this work to us. We take a full service approach and have the proprietary data, services and experience to make your App Store Optimization successful.
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